How To Get More Twitter Followers

This is a question I come across a lot. If you are using Twitter that is great, but do you know how to get more followers? And more so, qualified followers that have an interest in your product, service or tweets?

Couple of things I like to take into consideration when working with clients is the following 7 tips:

1. Follow people in your ideal market. It is often considered ‘twitter etiquette’ for someone to follow you back if you follow them. Find people/businesses you want to be associated with and follow them. More so then not they will return the favor.

2. Produce regular tweets. The more active you are on Twitter the more people will follow you and the more times your profile will be noticed in the Twitter timeline.

3. Add value. Don’t post about random things that people have no interest in. Provide information that your followers can benefit from and use in their day to day lives. Tips, quotes, relevant articles, often jokes are a great way to get people engaging and also getting new people to follow you.

4. Add Twitter links to all your websites, other social networks, email signatures and business cards. Promote the fact that you are on twitter to everyone!

5. Create a Twitter related competition or contest. Get creative and develop a strategy that effectively gets individuals to follow you on Twitter to be eligible for a specific prize.

6. Use hash tags. For example when you a tweeting about a specific event. Don’t overuse hashtags however using them will help you come up in Twitter searches.

7. If you are game, make a controversial tweet every so often. Do this by asking a question. This will ensure people respond and provide feedback. Try and avoid topics of religion and politics though.

Finally, be patient. Quality is more important then quantity. You are trying to create a following of like minded people with similar interests to you. There is no point just going around and following anyone and everyone. Target your followers carefully as it will pay off in the long term.

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Social Media Rules of Engagement

Starting out on social media? Take note of my top 8 rules of engagement:

1. Be Transparent. Your honesty or dishonesty will be picked up almost straight away through social media. Don’t make things up or lie to people.

2. Give more than you receive. To receive attention you must be prepared to give it to others first.

3. Add value. You must add value to the community to earn great connections. Don’t submit content nobody cares about. Give valuable information that your connections can benefit from. Do not sell or promote your products. Instead “un-market” and become a resource for your connections/followers.

4. Build Quality Relationships. People are more willing to do business with people they know and trust. Remember relationships require the participation of both parties; so always be a good participant in your social media relationship. Give back, reciprocate and recognise notable contributions from participants in your community.

5. Be curious. Discover all relevant communities of interest and observe the choice challenges, impressions and wants of the people within your network.

6. Develop a code of conduct. This needs to be developed to determine the way you want your brand to be promoted through social media. Determine the identity, character and personality of the brand.

7. Seek fusion marketing partners. Earn connections through collaboration. Who can you work together with? Ask people to refer you.

8. Be profit driven.

Please keep these in mind especially when you are starting out. Many individuals that are new to Facebook and Twitter get on and see it as a forum to promote and sell their products. I will be the first person to tell you that this is NOT the way to approach social networking. You will be seen as annoying and people won’t trust you. You will find it very hard to build up quality connections if you go down this path.

Instead social media is a platform to add value to your networks. Adopt a ‘giving mentality’ and try to constantly think of ways to provide valuable information to your followers. Social media is all about being ‘front of mind’ for when that day comes when a prospect might need your product or service.  This is how social media works. It is not a short term fix to get more sales it is a brand awareness strategy that will provide benefits to your business over time.

 

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Avoid Marketing Discounts!

SALE SALE SALE

GOING OUT OF BUSINESS SALE

DISCOUNTS DISCOUNTS DISCOUNTS

60% OFF, 70% OFF , 90% OFF

It’s almost like businesses these days (especially retail) believe that they have to discount in this current environment to make a sale. This is the BIGGEST myth. If you have a great product/service that adds dynamic value you shouldn’t even be considering discounting your products. Discounting your product or service takes direct profit off your bottom line. Do the numbers! Why would you do this? Some companies will find out that their discounting habits are actually sending them broke. . .

It makes you look cheap, and desperate and denies any value your product/service might have.

If you are competing on price with other companies in your industry the first step is developing a clear unique selling point that separates you from the rest. People are aware that they can get really cheap electronic products but choose to spend more on Apple products. Why? Because they have developed dynamic value and a great brand. Price is never a limiting factor. You need to get your business to this point.

And “a great service” is not a USP. A USP must be something that NO ONE else can market. It might take you days, weeks, even years to figure out what this is but when you do everything will become so much easier.

In the mean time, instead of discounting… add value. What can you give away with your product/service that is low cost but has a high-perceived value? For example a high end suit tailor might find it hard to compete with other suit tailors however promoting the fact that they are giving away 3 silk shirts with their next purchase is enticing for someone in the market for a suit. Try to under promise and over deliver. Get in the habit of ‘giving’ things away to your clients and prospects, it will pay itself over and over again.

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Database = Gold

How many of you out there dedicate time and energy into managing an integral database? Do you capture the details of every person that has ever bought off you? Is this data imported into a system that manages your entire history of client relationships? If not, then WHY?! In this day and age it is ludicrous to run a business without developing a great database. One of the key determinants of valuing what a business is worth is the quality of the database. If you ever plan on selling your business why would a potential investor purchase it without a database? He wouldn’t be able to contact any of your previous customers … It would make no sense to buy your business but instead save the money and open up next to you.

Not only this, a great database allows you to keep in touch with your prospects. A system such as Autopilot or Sales Force will allow you to automate all of your marketing materials and sequence all of your touch points with your prospects; moving these people through the sales funnel without you even realising it. A database is leverage. Make sure you are building it.

Couple of tips on how to build your database:

- If you are in retail, have a hamper on the counter. Everyone that enters your store is then asked if they want to enter the competition to win.

- Call all of your current clients and get ALL of their details.

- Facebook to me, is the easiest way to build your database. Having a fan page set up will allow prospects to simply just ‘like’ your page. Whilst you are not getting their email and phone here they are still actively opting in to receive more information from you.

- Give things away for free on your website. Run a promotion on your website for example, “for the next 2 days sign up to receive your free DVD and book valued at $200″. It is a low risk offer. As people are getting it for free they are wiling to give you all of their data.

There are hundreds of other ways to build up your database but hopefully these will give you a few ideas.

That’s all for now. Have a great week!

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What is your plan for 2012?

…and welcome to the new year people!! I hope you’re all as pumped and excited as me for 2012!

I had the luxury of spending a couple of weeks on a beach overseas. It was great as I could take the time to really get clear as to what I want to achieve this year. Have you managed to get some time to set some goals? If not, do it NOW. Start the year with a bang and really think big. What is it that you really want to do this year? Is it improve your bottom line in your business? By an investment property? Learn a language? I don’t care what it is but you need to have something to be working towards… One of the most important things you could do for yourself and your business is to set a personal and business vision statement.What are you trying to achieve? It amazes me how many people are going about their day-to-day lives just spinning wheels. How will you know when you have achieved success when you haven’t set any goals? For the tradies out there, can you build a house without a plan? no… as you would never know when it is complete. It’s the same with your business and your life you must have a clear idea of what you are working towards.

A clear business vision will in turn go hand in hand with a dynamic marketing plan. If you are unsure where you want the business to be in 1, 5 or 10 years how can you possibly set a marketing plan? Key marketing objectives are set to ensure you are moving toward achieving your goals and in turn getting closer to your vision. A great vision statement will be long-term, achievable but will stretch you and will hold yourself and your team accountable. If the vision is to be the best high-end landscaping business in Australia then your objectives will be based around building customer service programs, systems and building your brand equity and market share. Then it’s just a matter of following the plan. Without an idea of where you are going it is also very hard for your team to get motivated about coming to work. A clear vision statement that ties into a great marketing plan will boost productivity, motivation and create synergy…so get planning now.

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Is technology ruining our work / life balance?

Work / life balance…. easier said then done?

In a world where communication is more instant, addictive and demanding then ever you really need to have the discipline to be able to ‘switch off’… If you don’t… i guarantee you will burn out. With smart phones, tablets, computers and the like it is very easy to get drawn in to just check ‘that one email’ or to quickly ‘respond to that demanding client’. But what you’ll find is, it is never a quick process. These devices are ‘sticky’ and designed to make us want to keep coming back for more. Develop a schedule and allocate time to check your phone, email and social media, and stick to it. Imagine being on a holiday and you decide to check your emails quickly… one potential email could destroy your whole family holiday. It’s not worth it. Work and personal life need to be clearly segregated and disciplining yourself around technology is a key factor here.

Many experts are now saying our 9-5 jobs have turned into 24 hour roles due to the use of smart phone technology. Individuals can now check their email at any time of the day. Whilst a quick response might only take a couple of minutes the mental ability involved during this process and after would equate to a lot longer then that. Are you falling victim to this? Have you had an email that has even made you go into the office on a Sunday afternoon? How did your husband/wife/kids feel about that?

Finally, research has also come out today showing that those individuals who spend time on their smart phones before they go to sleep will have disrupted sleep patterns and wake up ‘groggy’ in the morning. I know many of us fall into this trap… try to avoid surfing your iphone before you go to sleep (in the dark).. it might save you some money on coffee and red bull the next day :S

Life is to short to be worrying about demanding work emails and texts, discipline yourself to only be available during work hours. Your family, friends and body will thank you for it.

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Seven ways to raise capital

By Leigh Riley

If cash flow is the lifeblood for your business, then capital can certainly be likened to the nutrients and fuel building blocks necessary to expand and grow your business. No matter how well stocked you are with capital for your business, sooner or later you are likely to want more to fund expansion plans. The trouble is, traditional financiers just aren’t willing to take the risk of lending to business since the Global Financial Crisis (GFC)l So what options does that leave you to fund your business development or expansion plans? Where can you find funding to help you release your equity if you want or need to exit?

Here are seven capital-raising options:

1. Self Fund: Let’s face it; if you could comfortably self fund, you probably would unless you wanted to diversify your personal risk exposure.

2. Family and Friends: Your family and friends could be approached to chip in, but even if they do have the financial resources, it usually won’t be long before you exhaust your options here.

3. Employees: You could invite your employees to participate in your business success and growth through an employee share ownership plan which would provide you with some capital to fund expansion, and release your equity.

4. Government grants: funding may be available to assist in the growth of your business, particularly for innovative projects, but these are rare, often difficult to access and can be laden with restrictions inhibiting your entrepreneurial flare.

5. Investors: Attracting investors or venture capitalists (sometimes described by some as ‘vulture’ capitalists) is another useful option but can be difficult to organise and place you under a lot of pressure to perform in a very short space of time. Most will not consider investing in your company unless you can tick all boxes on a detailed list of criteria including a clearly defined and formalised exit strategy.

6. Listing: The stock exchange is the most expensive and time consuming way to raise capital for your company and is usually out of reach for the typical small to medium sized enterprise.

7. ASSOB: There’s a new and easy capital raising technique that smart entrepreneurs use to list their company on the Australian Small Scale Offering Board. I call it the Claytons listing – because it’s the listing you have when you don’t wish to go to the trouble or expense of listing your company. It provides, for the first time ever, a mechanism facilitating liquidity and capital raising for small to medium sized companies that were previously only within reach for very large companies.

There are six main prerequisites for successful small scale capital raising and listing that you must have:
1. A great story to attract investors to your company
2. An event to launch your story
3. Undeniable credibility
4. Lots of fans and followers to help spread the word about your company
5. Passion and energy
6. Desire to raise capital of between $250k and $5million

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Techniques for Qualifiying Prospects

By Jay Conrad Levinson

If your business relies on a great deal of cold calls and referrals, then you know the importance of properly qualifying prospects. Qualifying allows you to learn about your prospect and their needs in order to determine how your product can meet those needs. Guerrillas can save time by using the telephone as an effective tool to pre-qualify customers. The phone enables you to play the odds, covering a large geographic area to screen potential customers and set up appointments.

It is essential to accurately track these calls and designate whether a prospect provides low or high customer potential. When organizing your call schedule, move the lower-potential prospects to the bottom of the list. Catalog all the calls you make, maintaining a call-back schedule. Update this schedule frequently. It may be helpful to employ a software program specifically designed for tracking calls.

As a salesperson, your ability to qualify depends on the number of different questions you can ask in each type of selling situation. When its time to meet the customer face-to-face, be prepared with a list of those questions. Include every single question you might ask of a prospect in order to make her aware of an overlooked need or buried dissatisfaction.

A helpful technique is to ask qualifying questions to determine the customer’s needs
without mentioning your product. Your interest alone can pave the way to a sale.

By asking specific questions of your prospect, you can determine whether the prospect doesn’t have a need for your product or buys the product from another supplier. If the customer doesn’t offer your product, find out what she is currently doing so you can explain how your product can enhance her operations.

Often when a customer says “I don’t need this,” she may really mean “I don’t need this right now.” Your competition may have beaten you to the punch. If the customer isn’t locked into a long-term purchasing contract, you may still be able to set up a future sale. Unless you can come up with a way for the customer to move her current inventory, though, this is a tough sell.

If your prospect reveals displeasure with her current supplier or product, your presentation should emphasize how your product can meet and exceed their expectations. When prospects are shopping for an item with specific features or a stated price, remember that they are “shopping.” They may be flexible if you can capture their interest and extol the benefits of your offering.

Listen to your prospect’s wish list and then present the merits of your product. Your presentation should include the key features, benefits and prices. Don’t laud all the bells and whistles if the customer might perceive them as frivolous and get sidetracked. And unless a specific feature jumps out at you, determine the sequence of your presentation with the visible, tangible benefits up front.

Remember, you won’t lose a sale by asking too many questions or learning too much about a customer. Many customers are not conscious of their needs. Your questions will stimulate their awareness, qualifying them and hopefully, getting you the sale.

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Exit interviews: why they are crucial and how to conduct one

By Nina Hendy (SmartCompany.com.au)

The skills shortage continues to make life difficult for businesses across the country. In fact, 2011 will be the year that many employers are predicted to lose staff to their competitors. But employers able to ascertain why staff leave may be able to retain their top talent by cultivating change within their organisation.

One of the most effective ways to do this is by conducting an exit interview with departing staff, which can provide some clues as to what can be done to ensure staff stay with your business.

A whitepaper by OneTest, an Australian company that develops online survey platforms (including exit interviews) found that people don’t usually leave an organisation for one single reason – most people leave because a number of thoughts, feelings and events develop over time.

Because of this, asking a person ‘why did you leave’ tends to result in one of two answers: a complete history of their time in the organisation, including every problem or issue they ever had, or more commonly, a simplistic and trite response such as ‘better pay’. The paper points out that neither of these answers is very helpful.

But an effective exit interview can narrow down their reasons for leaving.

The statistics

Research by The Interview Group found that in Australia and New Zealand, 92% of organisations conduct exit interviews in some form. However, most feel they struggle with the process, with just 15% of organisations agreeing or strongly agreeing that they receive maximum value from the process.

Most organisations (79%) still use the old-fashioned approach of a face-to-face meeting between the HR person and the departing employee. The other three methods are paper forms, online surveys and phone interviews.

Lenore Lambert, director, The Interview Group, which gathers retention intelligence for employers, says all companies should conduct exit interviews with all departing staff.

“Gather lots of information. It’s your last chance to ask for it. Think about what you’d like to report on,” she says.

Christine Khor, director of sales and marketing recruitment specialist firm, Carrera Partners, says the objective of an exit interview should be to gain information regarding the real working environment.

“You want to increase staff satisfaction, increase staff tenure and as a result, increase productivity and profit.”

Khor says it’s important that exit interviews don’t simply become a standard procedure that isn’t sufficiently analysed. She says that if a company has a board of management, they need to be supportive of the interview and the outcomes.

“It’s essential that the business takes a real interest in the results. The real use of an interview is in the execution of the results.”

The first step

Firstly, make sure that staff understand you plan to ask questions to ultimately make improvements to the conditions within your workplace.

Ilan Rimer, director of interview skills training organisation, My Interview, says companies should explain the confidential nature of the exit interview process clearly. Make it clear that their feedback, however positive or negative, is valuable and highly appreciated.

“Tell the employee during the exit interview that you intend to follow up on their suggestions and don’t get defensive in response to any of the answers given,” he says.

Rimer says some employees may feel there is nothing for them to gain by granting an exit interview. Some could even worry that they may burn bridges.

“The reality is that companies relish the opportunity to receive some brutal honesty, as they rarely receive such lucid, risk-free feedback from a current employee. As such, not only does the employee get one last chance to make their voice heard, which can be cathartic for many, but the employee can potentially strengthen ties with the organisation by giving valuable feedback,” Rimer says.

How to conduct an exit interview

Robyn Smith, director of people and culture for HR outsourcing and recruitment company Chandler Macleod, says the exit interview should be arranged by the organisation and not the departing employee.

“The employee should also be given time to prepare and the interview should take place well before the employee’s last day. This provides an opportunity to reflect and review and potentially resolve issues, allowing both parties to separate on good terms. You never know when you might want to work together again.”

Smith also says it’s important to be sure the employee is treated with respect and dignity throughout the interview process and to reassure them that issues raised will be used effectively for the benefit of the employee’s colleagues.

Rimer agrees. “The employee should feel completely free to express their opinion without any fear of recrimination or bridge burning. Therefore, choose a setting that is as casual and relaxed as possible.”

Rimer says employers should use the exit interview process to find out:

The two main reasons why the employee is leaving.

Steps the organisation could have taken, in hindsight, to keep the employee.

Workplace morale.

What the employee liked about the company.

What the employee would change about the company if they could.

Information on how to maintain a good relationship with a departing employee.

To read the full article please visit here.

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Where will you be in five years?

By Amy Gallo (Harvard Business Review)

Most people have been asked that perennial, and somewhat annoying, question: “Where do you see yourself in five years?” Of course it is asked most often in a job interview, but it may also come up in a conversation at a networking event or a cocktail party. Knowing and communicating your career goals is challenging for even the most ambitious and focused person. Can you really know what job you’ll be doing, or even want to be doing, in five years?

What the Experts Say

In today’s work world, careers take numerous twists and turns and the future is often murky. “Five years, in today’s environment, is very hard to predict. Most businesses don’t even know what’s going to be required in two or three years,” says Joseph Weintraub, a professor of management and organizational behavior at Babson College and co-author of the book, The Coaching Manager: Developing Top Talent in Business. While it may be difficult to give a direct and honest response to this question, Weintraub and Timothy Butler, a senior fellow and the director of Career Development Programs at Harvard Business School, agree that you need to be prepared to answer it. And you need to treat any conversation like an interview. “Every person you talk to or meet is a potential contact, now or in the future,” says Weintraub.

The first step is knowing the answer for yourself. “It’s a very profound question. At the heart of it is ‘where does meaning reside for me?’” says Butler. You have to clarify for yourself what you aspire to do with your career before you can communicate it confidently to others.

Be introspective

Figuring out the answer to this question is not an easy task. “The real issue is to do your homework. If you’re thinking this through in the moment, you’re in trouble,” says Butler. In his book Getting Unstuck: A Guide to Discovering Your Next Career Path, Butler cautions that you need to be prepared to do some serious introspection and consider parts of your life that you may not regularly think about. “It starts with a reflection on what you are good at and what you are not good at,” says Weintraub. Far too many people spend time doing things they are not suited for or enjoy. Weintraub suggests you ask yourself three questions:

What are my values?

What are my goals?

What am I willing to do to get there?

This type of contemplation can help you set a professional vision for the next five years. The challenge is then to articulate that vision in various situations: a meeting with your manager, a networking chat, or a job interview.

If you don’t know, admit it

Even the deepest soul-searching may not yield a definitive plan for you. There are many moving parts in people’s career decisions — family, the economy, finances — and you may simply not know what the next five years holds. Some worry that without a polished answer they will appear directionless. This may be true in some situations. “For some people, if you don’t have the ambition, you’re not taken seriously,” says Weintraub. But you shouldn’t fake it or make up an answer to satisfy your audience. This can be especially dangerous in a job interview. Saying you want P&L responsibility in five years when you have no such ambitions may land you the job, but ultimately will you be happy? “Remember the goal is to find the right job, not just a job. You don’t want to get it just because you were a good interviewee,” says Weintraub.

Know what they’re really asking

Butler and Weintraub agree that while the five-year question is not a straightforward one. Butler says that hiring managers rely on it to get at several different pieces of information at once. The interviewer may want to know, Is this person going to be with us in five years? “The cost of turnover is high so one of my biggest concerns as a hiring manager is getting someone who will be around,” says Butler. There is another implied question as well: Is the position functionally well-matched for you? The interviewer wants to know if you’ll enjoy doing the job. Weintraub points to another possibility: “They are trying to understand someone’s goal orientation and aspirational level.” In other words, how ambitious are you? Before responding, consider what the asker wants to know.

Focus on learning and development

You run the risk of coming off as arrogant if you answer this question by saying you hope to take on a specific position in the company, especially if the interviewer is currently in that position. Butler suggests you avoid naming a particular role and answer the question in terms of learning and development: What capabilities will you have wanted to build in five years? For example, “I can’t say exactly what I’m going to be doing in five years, but I hope to have further developed my skills as a strategist and people manager.” This is a safe way to answer regardless of your age or career stage. “You don’t want to ever give the impression that you’re done learning,” says Weintraub.

Reframe the question

Research has shown that it’s less important that you answer the exact question and more important that you provide a polished answer. Enter the interview knowing what three things you want the interviewer to know about you. Use every question, not just this one, to get those messages across. You can also shorten the timeframe of the question by saying something like, “I don’t know where I’ll be in five years, but within a year, I hope to land several high-profile clients.” You can also use the opportunity to express what excites you most about the job in question. “In any competitive environment, the job is going to go to someone who is genuinely interested and can articulate their interest,” says Butler.

Principles to Remember

Do:

First, do the contemplative work to develop a personal answer to the question

Understand what the interviewer is trying to gather from your response

Shorten the timeframe of the question so you can give a more specific and reasonable reply

Don’t:

Make up an answer you don’t believe in

Provide a specific position or title; instead focus on what you hope to learn

Feel limited to answering the narrow question asked — broaden it to communicate what you want the hiring manager to know about you

Case Study #1: Know where you thrive

Bob Halsey found out about the opening of associate dean of Babson’s undergraduate program the same way everyone else at the school did — through an email announcement. He had been on the faculty as a professor of Accounting for 12 years and recently had taken on the role of chair for that department. Prior to his academic career, he had been in the corporate world, holding a CFO position at a retailing and manufacturing company and working as the vice president and manager of the commercial lending division of a large bank.

The associate dean job appealed to him because it was similar to the positions in which he’d thrived in the corporate world. Reflecting on his years of experience, Bob knew he most enjoyed being in a supporting role, rather than the top gun. While an associate dean position is often seen as a stepping-stone for those who eventually want to become dean, Bob wasn’t interested in that. He didn’t want to be the center of attention, now or in the future.

Plus everyone at the school loved the current dean, Dennis Hanno, and Bob knew it would be unpalatable for him to talk with the nominating committee about eventually unseating Dennis. When asked about his future plans, Bob was clear: “I said, ‘I’m not coming in with any designs on becoming dean. And if Dennis leaves, I will keep the train going until we get a new dean. I have always been a terrific number two. I am the person who can make your number one a success.’” Joe Weintraub, the expert from above and a member of the committee, said it was clear that Bob was passionate about the role, and the committee was impressed with his candor. He said that under other circumstances Bob might have appeared to be lacking aspiration, but in this case his response simply told them he was the right person for the job.

“When people really want a job, they tend to overpromise. I figured it doesn’t do me any good to get in under false expectations,” says Bob. “My motivation in taking this job was to work alongside and learn from Dennis.” He has been serving as associate dean for close to a year now and has found the satisfaction he was looking for.


To read the full article please visit here.

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