…and welcome to the new year people!! I hope you’re all as pumped and excited as me for 2012!
I had the luxury of spending a couple of weeks on a beach overseas. It was great as I could take the time to really get clear as to what I want to achieve this year. Have you managed to get some time to set some goals? If not, do it NOW. Start the year with a bang and really think big. What is it that you really want to do this year? Is it improve your bottom line in your business? By an investment property? Learn a language? I don’t care what it is but you need to have something to be working towards… One of the most important things you could do for yourself and your business is to set a personal and business vision statement.What are you trying to achieve? It amazes me how many people are going about their day-to-day lives just spinning wheels. How will you know when you have achieved success when you haven’t set any goals? For the tradies out there, can you build a house without a plan? no… as you would never know when it is complete. It’s the same with your business and your life you must have a clear idea of what you are working towards.
A clear business vision will in turn go hand in hand with a dynamic marketing plan. If you are unsure where you want the business to be in 1, 5 or 10 years how can you possibly set a marketing plan? Key marketing objectives are set to ensure you are moving toward achieving your goals and in turn getting closer to your vision. A great vision statement will be long-term, achievable but will stretch you and will hold yourself and your team accountable. If the vision is to be the best high-end landscaping business in Australia then your objectives will be based around building customer service programs, systems and building your brand equity and market share. Then it’s just a matter of following the plan. Without an idea of where you are going it is also very hard for your team to get motivated about coming to work. A clear vision statement that ties into a great marketing plan will boost productivity, motivation and create synergy…so get planning now.