2018 Consumer Trends affecting Small Business – No. 4 Technology

As we wrap up our final article on the Mintel 4 consumer trends for 2018, we look at technology and how it brings our lives in sync in this modern world. There is no doubt these trends will affect small business owners and the way you do business, so we are going to help you stay at the forefront of

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2018 Consumer Trends affecting small business – No 2. Value

This month we are breaking down the 4 consumer trends for 2018, as released recently by Mintel. There is no doubt these trends will affect small business owners and the way you do business, so we are going to help you stay at the forefront of business and planning by breaking it down.


2018 Consumer Trends affecting small business – No.1 Trust

Leading market intelligence agency Mintel has released their 4 consumer trends for 2018, and there is no doubt these trends will affect small business owners and the way you do business. They believe consumers are feeling uncertainty and in 2018 will be “attuned to trends across Transparency & Trust, Value, Self-care and Automation.”


5 Tips to making content easy for your website and social media

Do you find it hard to create content for your website and social media? Content is more important than most people realise – it helps people find your website through SEO, it grows your brand on social media, and establishes you as the expert in your field. It also helps you build a good relationship with your audience and brings

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Top 5 tips for Leveraging Online Marketing in Small and Medium Business.

Online marketing and social media can seem like a minefield for business owners, but it doesn’t have to be overly complicated.


Stand out from the crowd

As we grow and develop we realise that to be different is not only a good thing but it’s necessary. It can’t be any truer than in the world of business. Finding ways to be different enough to be remembered is what advertisers call “cut through” and it’s that point of difference that a business uses to get it’s message

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Marketing Spend

Ask any Marketing Professional,  Advertising Consultant, Digital Guru how much a business needs to spend on marketing, and the response usually goes something like this… “it depends on your budget, who your target market is, what the marketing is for, what you want to achieve, what mediums you want to use …..”. What they really mean to say is –

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Measuring quality not quantity

When it comes to testing and measuring marketing, it isn’t hard to be caught up with the dazzling statistics of how many people responded to a promotional campaign. Information can be found on the number of marketing levels such as comments, eyeballs, visitors in-store, household circulation, usage. That is all very well and good, however Business Leaders, especially those of

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Marketing Strategy (on a tight budget)

What is strategic thinking? It’s an activity that starts well before the first sale and continues well after the first sale. How does that translate into practical terms? There are two stages in strategy making. The first is planning and research, and the second is measuring and testing. Stage 1 “Establishing favourable arrays and configurations (strategic posture) will provide you

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Use Marketing to Educate

Businesses know they have the opportunity to represent many things to a customer. Convenient (7 Eleven). Innovation (Apple). Friendly (Virgin Mobile). As part of the process of buying and selling businesses are constantly educating consumers. Savvy businesses are aware that when a consumer thinks about a business, they engage in a relationship where ask themselves “what can this business do

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