Jim Noort’s experience with a filthy portable toilet was the catalyst for creating a multimillion dollar a year business renting out portable loos. 

By Mark Camm. 
My Business Magazine (www.mybusiness.com.au)

THE OLD SAYING is that there is money in muck but as Jim Noort is proving there is also money to be made in hygiene and cleanliness. Noort’s rapidly expanding Viking Rentals supplies portable loos for all situations – weddings, parties, building sites, race meetings – you name it.

Despite not having any background in the industry, he has won over his band of customers by renting out extremely clean loos. Dunnies with dignity, Viking calls it. 

His introduction to the industry came when he hired one while he was building his house. 

“I owner-built my house,” Noort said. “I had to hire a toilet for the site and it was just no good. The toilet was irregularly serviced and it stank. It was pretty horrible and you just wanted to get out of the damn place as quickly as possible.” 

He says he’s always been a stickler for clean toilets, even complaining to his father when a child about the state of public toilets. “When I see these things, I probably get a little bit more offended than a lot of people, but then I know most people are not much different than me.” 

Click here to read more.