By Philippa Lowe
MyBusinessHelp

This article is what you should know about your business before pitching your story to a journalist (that no one else will tell you).

There are a lot of reasons why people want to hear about your business, and they are all about those people – not you.

How often do you ask your customers what they love about you? Their answers can be an enlightening insight into how your business is perceived.

Similarly, your success securing media coverage is dependent on your ability to think about what journalists and their readers find interesting, recognising that great news for your business might not be of any interest to anyone else outside your immediate family. 

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