By Marcia Griffin
Smart Company (www.smartcompany.com.au)

We don't really hear a lot about how entrepreneurs maintain a positive attitude in the face of adversity — and yet we all do have to face difficult situations often in business.
In starting up a second business I have to remind myself about how I managed through the challenges of setting up my first business, Pola Cosmetics, a direct selling business that took me on the road (not actually knocking on doors but certainly doing home sales presentation for many years as I built an extensive sales team across Australia and New Zealand).

At the very start of that business I remember making many, many calls to introduce what was a high quality, but unknown range of products to potential clients. I remember clearly how demoralising it was to hear the word "no"; that was until I put some tools in place for dealing with the "nos"!

I think that is the key to maintaining a positive approach — having tools to assist.

My tool kit for remaining positive in the face of challenges included and still includes:

- A total commitment to a successful outcome, no matter how difficult the journey and how steep the learning curve.

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