By Jack Delosa
Anthill Magazine (www.anthillonline.com)

Generation Y has been slammed in the media for a lack of work ethic. To find out what business leaders think, Jack Delosa caught up with Janine Allis, founder of Boost Juice, to learn about how she turned this generation into her greatest asset and what Gen Ys can do to take advantage of the recent media attention.

The Issue
Articles such as “Why bosses hate Gen Y” and “Gen Y too lazy and unfocused to hire” have been peppering the media at an increasing rate. Recent media attention has labelled Gen Y lazy, unfocused and disloyal, with some companies going as far as to say they’re no longer hiring people who are in their 20s. It seems that corporate Australia and the media have thrown their arms in the air when it comes to the issue of Generation Y.

So how do Gen Ys differentiate themselves in the marketplace and what can employers do to capitalise on the talents of the select few?

A recent study indicated that 70 percent of employers are dissatisfied with the performance of their Gen Y employees. Forty-eight percent of SMEs also expressed disappointment with the communication skills of their younger employees. To make matters worse, 90 percent said that Gen Ys are more demanding than our counterparts and that we’re 79 percent more likely to ask for a pay rise.

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