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Action Victoria Business Coaching Melbourne Workshops

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Build a Better Business Roadshow

4 dates in September to choose from

Make all your hard work count! Join this popular workshop presented by Keith Collins who will give you the tools to build up your business into what you had in mind when you first started out. You’ll walk away with at least 5 strategies to use straight away. Book today!

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NEWS FLASH!

Taking it One Week At A Time

We are launching a brand new YouTube business coaching series called One Week At A Time, presented by our very own Brett Burden! Each week Brett will share his top tips and any recurring themes taken directly from his experiences coaching business owners.

Watch Brett at your own pace, or join him….one week at a time.

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Action Victoria Business Coaching Melbourne

Build a Better Business
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At Action Victoria, we have a group of highly experienced business coaches ready to assist business owners of small to medium sized enterprises. This multiple award winning team situated in Melbourne, comprises of Keith Collins, Brett Burden, Michael Rady and Tim Morgan. They have over 40 years of accumulated business coaching experience and an impressive client list.

In addition to many years of coaching business leaders, our coaching team have a variety of solid business experience ranging from managing and running businesses of their own to building steady sales growth. Our wealth of knowledge will provide you with the very best in today’s business practices. We have successfully assisted businesses across an array of industries and sectors including trade services, retail, engineering, corporations and manufacturing.

This week in Articles - Delusions in business (and how to overcome them)

Let’s look at two seemingly similar matters - urgent matters and important matters. We may think both come hand in hand but in fact they each serve different purposes. Urgent matters are ones that “press on us; they insist on action. They’re often popular with others...pleasant, fun to do. But so often they are unimportant.” (Covey S. R., p151) Whereas important matters are aligned with results, “...your mission, your values, your high priority goals.” (Covey S. R., p151).

Examples of urgent items can be anything from the printer being broken, the computer system crashing, clients calling to ask for quotes to be re-sent, staff re-rostering and a multitude of other daily tasks that crop up during the day. Although it’s okay to spend some of your time in these activities and delegating where appropriate, but it’s where you spend a majority of your time that counts - and it starts with not being overly involved in “urgent” matters.

When being busy is your default position

Generally speaking, when a typical business owner is asked them how they spent their time and serviced their customers they often explain how busy they were in putting a lot of their efforts into servicing a high demand customer. When finding out more about that customer it turns out that the customer was low on financial return to the business. They used more business resources than other customer’s who provided much higher financial return.

This is a classic example of thinking that being “busy” with a customer means the business is in good shape. Unfortunately this is the zone of ‘delusion’, where “busy” has become the default position in the business without much consideration as to the value of that time to the long term viability of the business. Given the example above, if the business continued to service the high demand low paying customer in the same way and couldn’t find more resources to provide an excellent level of service to the high paying customers, the business would eventually go backward and start to decline. The high paying high value customers would find better service elsewhere and the orders would eventually drop off.

Making busy meaningful

How do we avoid being delusional in our daily business activities? It all comes back to knowing what is “urgent” and what is “important”. We have explored what urgent matters can do to a business when it goes unmonitored, now let’s look at how we allocate a large proportion of our time to what is important.

An example of important matters could be that you have a meeting with the Accountant or Bank Manager and are required to prepare for that meeting. The financial position of the business is highly important. Being prepared with the appropriate paperwork and documents is therefore equally as highly important.

Another important business matter may come from a major economic downturn in consumer spending which affects the foot traffic into your business. Putting together a small team of experts from within your business to gather intelligence will enable you to decide how to reposition and respond to the change. Consumer spending has major long term impacts on business which may result in retraining staff to learn new products or services, refinancing or even downsizing.

A third and less obvious example of important matters may be in setting goals and targets for the business to reach in the next quarter. This may come in the form of implementing a faster quoting and payment system to better retain high value high paying customers and service a higher volume of new customers. Updated systems keeps the business overheads lowered in the long term and requires less staff to be employed and wider profit margins.

Attending to important business matters is knowing how to react to what is important and what is urgent. This understanding is critical to making the best use of your time, putting the emphasis on Zone Activity within the Time Target.

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Upcoming Workshops

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How to get instant referrals ebook

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“Instant Referral Strategies and Instant Quotes”
by Bradley J Sugars, World Renowned Business Coach.

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