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One on One Coaching

We will be with you every step of the way. Start your journey with personalised one-to-one business coaching. This approach is designed for business owners who are determined to achieve a higher level of success.

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Coaching for Growing Leaders. Take your place at a table of like-minded business leaders to cover areas such as structure, marketing, finances, sales and more. Great for start-ups, micro businesses and business owners who prefer a group approach.

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and events

Specifically designed coaching sessions for business owners to register and learn a variety of topics such as increasing profits and staff management. After each session you’ll immediately be able to build a better business.

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Bring the whole team along for these interactive business coaching sessions. Learn ways to bring your vision and plans to life with your team by your side. Ideal for creating a high performing productive team.

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Action Victoria Business Coaching Melbourne Workshops

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Planning Club

14 July - Burwood East

Create a professional, comprehensive Business Plan by joining Action Victoria’s Planning Club. Do what normally takes years to develop over a briefing session and 2 intense workshop days. Gain access to state-of-the-art online tools and be shown how to accelerate your business by Keith Collins, Melbourne’s well respected and internationally awarded Senior Business Coach.

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Video Coaching Series

Taking it One Week At A Time

Check out our YouTube business coaching series called One Week At A Time, presented by our very own Brett Burden! Each week Brett will share his top tips and any recurring themes taken directly from his experiences coaching business owners.

Watch Brett at your own pace, or join him….one week at a time.

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Our Clients

Get to know us better by hearing what some of our clients have to say about us.
We have experienced many successes from coaching hundreds of clients over the years, here are just some of their stories.

Action Victoria Business Coaching Melbourne

Build a Better Business
Build a Better Life

At Action Victoria, we have a group of highly experienced business coaches ready to assist business owners of small to medium sized enterprises. This multiple award winning team situated in Melbourne, comprises of Keith Collins, Brett Burden, Michael Rady and Tim Morgan. They have over 40 years of accumulated business coaching experience and an impressive client list.

In addition to many years of coaching business leaders, our coaching team have a variety of solid business experience ranging from managing and running businesses of their own to building steady sales growth. Our wealth of knowledge will provide you with the very best in today’s business practices. We have successfully assisted businesses across an array of industries and sectors including trade services, retail, engineering, corporations and manufacturing.

This week in Articles - Creating Company Culture

How do the leading businesses create great company cultures that foster high levels of teamwork and peak performance? And how can we create the same levels within our own environments? When approaching these questions we tend to reflect on our personal business relationships, how we worked those out, where we fit into a team in the past (or didn’t fit in) and we remember the places where we truly did our best. Understandably we feel that our relationships are often developed by creation, moulding, listening, rather than by some form of predetermination.

Culture within a company is more about setting a group of behaviours from the outset, upfront, for the whole business to follow and to use in recruitment. People do have different personalities and as we have seen in previous One Week At A Time videos and discussion papers, people also have the ability to share and display similar traits and behaviours as well.

Set the opening and closing scenes

Company culture can be likened to setting the scene of a play. Ensure that when staff enter your arena, they have a clear set of parameters on how they need to perform their role for the whole production. This is in addition to the technical “to do list” of the job at hand.

Paint the picture, then hang it up everywhere

In an existing business developing what the culture will look like can be an exciting activity, and is better when it involves everyone across the business. For Business Leaders of all sizes as well as in start-ups, company culture starts with addressing the following:

  • How do you want your business to feel?
  • How would you like your business to be act like and be seen as?
  • What are those keywords or “buzzwords” that you feel best express your business?
  • Express in a paragraph, your company’s personality.
  • Name five key behaviours that everyone in the business can strive to display.


For example a business may want to display behaviours that are synonymous with being warm, friendly, professional and always willing to step in (even if it’s outside of their core job). The way to achieve that outcome begins with a culture statement consisting of positive behaviours like:

  • Openness - Openly communicating your own mistakes before criticising others (1)
  • Encouragement - make the fault seen easy to correct (2)
  • Respect - Treat everyone related to the/in the business with respect.

Or alternatively there may be a set of different words which are required to ignite organisational change such as (3):

  • Trust - instilling it in every interaction and build shared experiences
  • Conversation - overcome the fear of conflict - tough can be handled respectfully.
  • Commitment - showing ongoing commitment to the team, project and the business
  • Ownership - be accountable for each triumph and acknowledge setbacks.
  • Focus - on relationships, on the project, on improving the business.

In culturally successful organisations, these buzzwords are developed and added into a everything that they do. From a Culture Statement provided at every induction, to a plaque displayed in reception and a statement put on the company website. It’s the heart of the organisation.

For Business Leaders who are sceptical of the value of Creating Culture, take a look at the leaders of organisation culture - Virgin Mobile. Their culture statement is:

Heart. Spirit. Collaboration. Imagination.

At the Virgin Australia Group, our people are passionate champions of better. We strive to do better every single day and we do it with heart, spirit, imagination and collaboration.

United by this purpose and these values, we can do things that most people would think impossible.

Our aim is that every person we come into contact with - our guests, our customers, our colleagues and the community - will feel and experience better based on the interactions we have with them.

The experience with Virgin Mobile is very much aligned to this statement. How do they do it? They include it in everything. Customer Service, Technical Support, their On Hold Message Voice, you name it. A critical area that their culture is displayed is in the recruitment of its people. Virgin recruit on the basis that newcomers develop (or already possess) these four key attributes. And that’s what we can do in our businesses. We may not have squillions in our budget like Virgin Mobile, but what we do have is the ability to choose our people wisely, develop those we have, and create a culture that reflects our shared values.

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Upcoming Workshops

Check out all the events and workshops held at the Action Victoria Training Centre, Burwood East, Victoria.

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Quick Business Health Check

Get a comprehensive report on your business based on this simple questionnaire. Assess the health of your business and target those much needed areas for improvement.

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How to get instant referrals ebook

Get the top tips by downloading your FREE ebook
“Instant Referral Strategies and Instant Quotes”
by Bradley J Sugars, World Renowned Business Coach.

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