A surprising number of small business owners have told us they think they should put their marketing on hold due to the COVID-19 disruption. The reasoning goes, they need to conserve cash to survive the lean spell and marketing is pretty pointless when everything has stopped. Yes, conserving cash is always a sound strategy. But no marketing? Bad idea! Over
Building a great business generally entails mastering each of the four major categories – Leadership, Sales and Marketing, Finance and Operations. Understanding each category and balancing out or mitigating the areas which are not as strong, has proven to produce sustainable businesses. In the event that a business is not producing the outcomes that it first set out to
Most of us know the story of the college professor and his jar of big rocks. It goes like this: A teacher walks into a classroom and sets a glass jar on the table. He silently places 2-inch rocks in the jar until no more can fit. He asks the class if the jar is full and they agree it
Small businesses with a solid pricing strategy can still be perplexed with the concept of discounting. The advantages are obvious – the business attracts a high volume of customers in a short period of time and builds a customer base responsive to price. The disadvantages however, are many, starting with the larger businesses and mass retailers able to sustain
What does your business look like when it’s done? What does your business want to be? A vision essentially addresses those top line questions. It also give business shape, purpose and direction1. Articulated well, visions let the people within the business know where they stand and where they are going. The whole business can then consolidate their efforts through
When business owners say they are working harder than ever before and taking every hour that is given to produce their product or service, it often raises the question: is there another way to build a long term business? Do business owners always have to be involved in every part of production? It’s hard to image a day without
We Did it Again: Business Excellence Conference Asia Pacific – Best Client Results 2018-2019. Winning awards as business coaches has never been a driving reason to get us out of bed of a morning. It’s always been about the results we get for our clients. Life changing improvements to their businesses in terms of money, reduced stress and free time.
Lifestyle by Design WIN again at Business Awards One of the best things about being a business coach is seeing your clients succeed, and we couldn’t be prouder than when our clients kick goals…. and win a few awards along the way. At the 2018 Asia/Pacific Business Excellence Forum & Awards last week, the ‘best of the best’ in small
The 2018 Asia/Pacific Business Excellence Forum & Awards were held on the Gold Coast last week, celebrating the ‘best of the best’ in the Australia / Pacific region in small business accomplishments, growth, practices, and results. It was a fantastic event with world-renowned speakers and many of the world’s best business coaches sharing the stage, and also a fantastic night
Did you know that 80% of small businesses will go bust in the next 5 years? It’s a scary statistic and if you want to be in the 20% that succeed then you need a good strategy for sales growth to keep afloat.
Check out all the events and workshops held at the Action Victoria Training Centre, Burwood East, Victoria.
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