Welcome to my series of vlogs! Each week I’ll talk to you about how you can respond to some of the challenges of being a business owner. I’ll take you through some of the top areas or what I find are hot topics for the business owners I work with in that week.

Watch Brett at your own pace, or join him….one week at a time

Week #32 | Identifying DiSC Personalities

Presented by Brett Burden

Can you walk into a business meeting and immediately know who is going to veer off the subject, who is writing down everything down and who is rearing to get the work done immediately? Watch this video as Brett explores DiSC personalities and gives you a glimpse at how powerful this psychometric tool can be.

View the rest of the series below

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Week #1 | Business Coaching Introduction

Presented by Brett Burden

This is the start of a series of videos on how you can respond to some of the challenges of being a business owner.

I’ll take you through the top areas or what I find are hot topics for the business owners I work with in that week.

Week #2 | Working on your business (not in it)

Presented by Brett Burden

Below is an exercise you might want to do:�

Try this Time Demand Diaryto audit your time.

  • Write down what you’re actually doing, the tasks.
  • Check it off against the list of things I talk about in this video.
You might want to send me a copy if you want to talk about it more.

Week #3 | Increase profits by saying no

Presented by Brett Burden

This week I have a quick chat about the concept of saying no and making more profit. I talk about a client who I broached this with and what happened.

Week #4 | The four spheres of business

Presented by Brett Burden

Today I’m talking to you about how small business can be broken down into four simple areas. These are the 4 spheres.

Week #5 | Leadership

Presented by Brett Burden

Check out the 4 Sphere’s video if you can first, this one focusses on one of the sphere’s - Leadership. I’m passionate about this subject. Here’s my other YouTubevideo I did years ago on Leadership [link]. And I still find it a really important area of business. The book I mention today is - How to Win Friends and Influence People by Dale Carnegie. You can find it on Book Depository: Here

Week #6 | Writing Down Goals

Presented by Brett Burden

Writing down goals is something we tell ourselves to do but, like so many people, including a client I talked to this week, it’s a challenge. I talk about why it’s not something people like doing and how you can think differently about writing down your goals.

Week #7 | Big Rocks

Presented by Brett Burden

To start coaching and remove distractions I talk to my clients about the college professor and his glass of big rocks.

Week #8 | Discounting

Presented by Brett Burden

It’s a tricky one - the subject of discounting. I’ll take you through what I think about it. Let me know your thoughts in the comments bar. I have the desk with the awards behind me again today! My team have won these awards for business coaching and discounting is part of the conversation we have with our clients.

Week #9 | Star Product

Presented by Brett Burden

Save yourself hundreds of dollars on marketing by first determining your star product. Today I talk about a client I have worked with and how we found out what their star product was.

Week #10 | The Cycle of Business and Planning

Presented by Brett Burden

This week I want to take a look at 2 things - your team and your business plan. These two things are critical if you want a business to run without you. Knowing where you are and where you want to be.

Week #11 | Vision and Synergy

Presented by Brett Burden

Creating a vision that brings about team synergy is one of the best skills that a leader can bring to their team. This week I talk about why it’s important and how you can use it to get a greater level of engagement in your business.

Week #12 | Easy Business Systems

Presented by Brett Burden

In this video I’ll be sharing some thoughts on Systems. How do we make them work? Why are they important? If you are one of those people who say “might as well do it myself” then this video is definitely for you!

Week #13 | Time
Target

Presented by Brett Burden

In business, time is money. As a business owner your time and how you divide it can be often taken up by areas that may not be helping your business grow. Today I share a new way of thinking about your time.

Week #14 | Delusions in Business

Presented by Brett Burden

We can all get caught up with the daily activity of work and after a very busy day we feel like we have had a great day at work. But how much of that work is contributing to actually growing the business? If you day was all about putting out fires, maybe you are in a delusional phase in your business. Following on from last week, this video shares what it means to be delusional in a business and what you can do about it.

Week #15 | Pareto Principle - 80/20 Rule

Presented by Brett Burden

Can one small group really affect the majority? That’s what Brett will be exploring in in this week’s One Week At A Time video. Vilfredo Pareto did a small calculation and found 80/20 to be a common theme in politics. And his discovery started a revolution of thinkers who found 80/20 in so many areas of life and work. Watch the video and learn what 80/20 means and when it could be happening to you!

Week #16 | ABCD Client Model

Presented by Brett Burden

So you know all about the 80/20 rule now. Here’s a perfect area of your business where you can use it - Client and Customer Relationship Management. This week Brett will show you the ABCD Client Model concept. Watch his video and learn how you can begin to work the ABCD model into your business and develop clusters for maximum value to your time and your bottom line.

Week #17 | Managing Break Even

Presented by Brett Burden

Most people are aware of the concept of the break even point, but how many people know how to truly calculate it correctly? Is it the base line of cost of what it takes to be in business everyday? That’s part of the equation. Watch this week’s One Week At A Time video and Brett will share with you the key concepts that you need to know to work out your break even point.

Week #18 | Profit and Loss

Presented by Brett Burden

Have you had a stellar P&L Statement, rushed out to book in your holiday only to find out you can’t get your hands on the funds? Working with P&L statements can be a challenge sometimes. Watch this week’s One Week At A Time where Brett will demystify a Profit & Loss Statement and help you to put together the right information so you can see your true bottom line.

Week #19 | Employment Contracts

Presented by Brett Burden

Finding staff is a whole task in and of itself. What happens after your team is in place and you find out your employment contracts have the potential to leave your business open for a massive payout? Watch this video and learn the key areas of an employment contract, and what you need to put in place in order to protect your business down the track.

Week #20 | Delegating Distraction

Presented by Brett Burden

We’ve heard it’s a good thing to do, but how many of us actually do it well? Delegating is one of the most useful tools in your management toolkit. Unfortunately though, for some of us, dealing with distraction and delegating tasks is much easier said than done. In this week’s video Brett will show you quick and effective ways to increase time your “zone time” and help you think twice next time you hear someone say...“this will only take a minute”.

Week #21 | Marketing Communications

Presented by Brett Burden

Is your business saying one thing on your website and advertising and then customers are experiencing something else? Learn what to look out for in your business so you can not only talk the talk, but walk the walk! Everything that your business does communicates something to your customers and prospects. In this week’s video Brett explain why it’s important to be consistent, what do you really need to know about your marketing and some surprisingly simple ways to get you there.

Week #22 | Marketing Education

Presented by Brett Burden

Beyond your name and location, how well do your customers and clients really know your business? Do they know you have different payment options? How about the range and availability of your products and services? In this week’s video Brett asks...have you educated your customers and clients in the most important parts of your business? Do they know what to buy, how to buy and what’s in it for them? Watch One Week At A Time to rate how well your customers know you.

Week #23 | Strategic Marketing Plan

Presented by Brett Burden

It’s easy to develop marketing programs when you’re a multinational business with deep pockets but how about the small to medium size business owner? How do those Business Leaders begin to develop their marketing? This week, watch Brett discuss where you can start to develop a simple marketing approach for your business so it can clearly communicates what you stand for and the products and services your business has to offer.

Week #24 | Measuring Marketing

Presented by Brett Burden

Metrics can be useful when they are used in a way that is meaningful for a business. Measuring performance isn’t just about gathering data and making graphs that look great. This week we look at the most common place to measure - marketing - where data is continually gathered on customers. This week Brett talks to all those Business Leaders who consider each marketing dollar carefully. He discusses how to use the response data to create cost effective ‘cost per lead’ activities.

Week #25 | Brain Surgery

Presented by Brett Burden

This week Brett discusses specialisation and how a well orchestrated operating theatre is much like a well orchestrated business. Each person has their individual role and they do it well, how does that work out for the Business Owner or Business Leader? What are they best suited to do? If you are in a senior level of a business have found yourself thinking “no one else can produce work at the same level as me”, it may be a good idea to watch this week’s video.

Week #26 | Catching Spider Monkeys

Presented by Brett Burden

If a business is stuck and there’s no obvious explanation, what could be holding the business back? Is it possible that what a person thinks can stop them from making the choice between freedom and capture? What do these two questions have to do with each other? Watch Brett as he tell the story of the spider monkeys and the hunters and joins all the dots. This story is about choices, and one simple choice can make all the difference.

Week #27 | The Science of Recruitment

Presented by Brett Burden

Are you taking up far too much time trying to recruit the best people for a role? Are your new team members fully fit for purpose? Turn the whole process on its head and save time and energy by watching this video. I’ll challenge the existing methods of finding talent and help Business Leaders address one of their top 3 frustrations of business management - recruitment.

Week #28 | 90 Day Planning

Presented by Brett Burden

Are you ready to take a short term your long term vision? Watch this week’s video where Brett will reveal the most valuable activity a business could undertake. It’s both a proven key to success and a great way to celebrate your team’s wins. Watch this video to be motivated to make a difference in your own business.

Week #29 | Communication Reality

Presented by Brett Burden

A majority of leadership relies on clear communication. Nowadays we have so many new ways we can convey a message that the message can easy to be lost in translation. Watch this and learn the method that Brett uses with his clients. He’ll talk about how one simple sentence can completely miss the mark and what you can do about it.

Week #30 | Sell the Sizzle

Presented by Brett Burden

It’s an oldie but a goodie. ‘Selling the sizzle’ has been around for decades but what does it mean? Is it still a good sales tool? Watch this and Brett will explain how your business can use this old saying, why it’s still relevant and how you can turn it into a sales strategy.

Week #31 | Introduction to DISC

Presented by Brett Burden

Why don’t other people work the same as you do? Many managers believe that because they run a project, a team or a company that the group they head up will follow their lead. This week Brett discusses a great tool to win over and influence people. Turn your team into a highly productive one who can deliver a smoother path to completing your business plan. Watch this video to find out more.

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