Welcome to my series of vlogs! Each week I’ll talk to you about how you
can respond to some of the challenges of being a business owner. I’ll take
you through some of the top areas or what I find are hot topics for the
business owners I work with in that week.
Watch Brett at your own pace, or join him….one week at a time
How much does a business need to spend on Marketing? Like the legends of old, Business Owners and Leaders have wanted to know the answer to this question since the beginnings of time. Today Brett will discuss the general principles behind marketing spend and how you can focus your spending to level with the competition.
View the rest of the series below
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This is the start of a series of videos on how you can respond to some
of the challenges of being a business owner.
I’ll take you through the top areas or what I find are hot topics for the business owners I work with in that week.
Below is an exercise you might want to do:�
Try this Time Demand Diaryto audit your time.
This week I have a quick chat about the concept of saying no and making more profit. I talk about a client who I broached this with and what happened.
Today I’m talking to you about how small business can be broken down into four simple areas. These are the 4 spheres.
Check out the 4 Sphere’s video if you can first, this one focusses on one of the sphere’s - Leadership. I’m passionate about this subject. Here’s my other YouTubevideo I did years ago on Leadership [link]. And I still find it a really important area of business. The book I mention today is - How to Win Friends and Influence People by Dale Carnegie. You can find it on Book Depository: Here
Writing down goals is something we tell ourselves to do but, like so many people, including a client I talked to this week, it’s a challenge. I talk about why it’s not something people like doing and how you can think differently about writing down your goals.
To start coaching and remove distractions I talk to my clients about the college professor and his glass of big rocks.
It’s a tricky one - the subject of discounting. I’ll take you through what I think about it. Let me know your thoughts in the comments bar. I have the desk with the awards behind me again today! My team have won these awards for business coaching and discounting is part of the conversation we have with our clients.
Save yourself hundreds of dollars on marketing by first determining your star product. Today I talk about a client I have worked with and how we found out what their star product was.
This week I want to take a look at 2 things - your team and your business plan. These two things are critical if you want a business to run without you. Knowing where you are and where you want to be.
Creating a vision that brings about team synergy is one of the best skills that a leader can bring to their team. This week I talk about why it’s important and how you can use it to get a greater level of engagement in your business.
In this video I’ll be sharing some thoughts on Systems. How do we make them work? Why are they important? If you are one of those people who say “might as well do it myself” then this video is definitely for you!
In business, time is money. As a business owner your time and how you divide it can be often taken up by areas that may not be helping your business grow. Today I share a new way of thinking about your time.
We can all get caught up with the daily activity of work and after a very busy day we feel like we have had a great day at work. But how much of that work is contributing to actually growing the business? If you day was all about putting out fires, maybe you are in a delusional phase in your business. Following on from last week, this video shares what it means to be delusional in a business and what you can do about it.
Can one small group really affect the majority? That’s what Brett will be exploring in in this week’s One Week At A Time video. Vilfredo Pareto did a small calculation and found 80/20 to be a common theme in politics. And his discovery started a revolution of thinkers who found 80/20 in so many areas of life and work. Watch the video and learn what 80/20 means and when it could be happening to you!
So you know all about the 80/20 rule now. Here’s a perfect area of your business where you can use it - Client and Customer Relationship Management. This week Brett will show you the ABCD Client Model concept. Watch his video and learn how you can begin to work the ABCD model into your business and develop clusters for maximum value to your time and your bottom line.
Most people are aware of the concept of the break even point, but how many people know how to truly calculate it correctly? Is it the base line of cost of what it takes to be in business everyday? That’s part of the equation. Watch this week’s One Week At A Time video and Brett will share with you the key concepts that you need to know to work out your break even point.
Have you had a stellar P&L Statement, rushed out to book in your holiday only to find out you can’t get your hands on the funds? Working with P&L statements can be a challenge sometimes. Watch this week’s One Week At A Time where Brett will demystify a Profit & Loss Statement and help you to put together the right information so you can see your true bottom line.
Finding staff is a whole task in and of itself. What happens after your team is in place and you find out your employment contracts have the potential to leave your business open for a massive payout? Watch this video and learn the key areas of an employment contract, and what you need to put in place in order to protect your business down the track.
We’ve heard it’s a good thing to do, but how many of us actually do it well? Delegating is one of the most useful tools in your management toolkit. Unfortunately though, for some of us, dealing with distraction and delegating tasks is much easier said than done. In this week’s video Brett will show you quick and effective ways to increase time your “zone time” and help you think twice next time you hear someone say...“this will only take a minute”.
Is your business saying one thing on your website and advertising and then customers are experiencing something else? Learn what to look out for in your business so you can not only talk the talk, but walk the walk! Everything that your business does communicates something to your customers and prospects. In this week’s video Brett explain why it’s important to be consistent, what do you really need to know about your marketing and some surprisingly simple ways to get you there.
Beyond your name and location, how well do your customers and clients really know your business? Do they know you have different payment options? How about the range and availability of your products and services? In this week’s video Brett asks...have you educated your customers and clients in the most important parts of your business? Do they know what to buy, how to buy and what’s in it for them? Watch One Week At A Time to rate how well your customers know you.
It’s easy to develop marketing programs when you’re a multinational business with deep pockets but how about the small to medium size business owner? How do those Business Leaders begin to develop their marketing? This week, watch Brett discuss where you can start to develop a simple marketing approach for your business so it can clearly communicates what you stand for and the products and services your business has to offer.
Metrics can be useful when they are used in a way that is meaningful for a business. Measuring performance isn’t just about gathering data and making graphs that look great. This week we look at the most common place to measure - marketing - where data is continually gathered on customers. This week Brett talks to all those Business Leaders who consider each marketing dollar carefully. He discusses how to use the response data to create cost effective ‘cost per lead’ activities.
This week Brett discusses specialisation and how a well orchestrated operating theatre is much like a well orchestrated business. Each person has their individual role and they do it well, how does that work out for the Business Owner or Business Leader? What are they best suited to do? If you are in a senior level of a business have found yourself thinking “no one else can produce work at the same level as me”, it may be a good idea to watch this week’s video.
If a business is stuck and there’s no obvious explanation, what could be holding the business back? Is it possible that what a person thinks can stop them from making the choice between freedom and capture? What do these two questions have to do with each other? Watch Brett as he tell the story of the spider monkeys and the hunters and joins all the dots. This story is about choices, and one simple choice can make all the difference.
Are you taking up far too much time trying to recruit the best people for a role? Are your new team members fully fit for purpose? Turn the whole process on its head and save time and energy by watching this video. I’ll challenge the existing methods of finding talent and help Business Leaders address one of their top 3 frustrations of business management - recruitment.
Are you ready to take a short term your long term vision? Watch this week’s video where Brett will reveal the most valuable activity a business could undertake. It’s both a proven key to success and a great way to celebrate your team’s wins. Watch this video to be motivated to make a difference in your own business.
A majority of leadership relies on clear communication. Nowadays we have so many new ways we can convey a message that the message can easy to be lost in translation. Watch this and learn the method that Brett uses with his clients. He’ll talk about how one simple sentence can completely miss the mark and what you can do about it.
It’s an oldie but a goodie. ‘Selling the sizzle’ has been around for decades but what does it mean? Is it still a good sales tool? Watch this and Brett will explain how your business can use this old saying, why it’s still relevant and how you can turn it into a sales strategy.
Why don’t other people work the same as you do? Many managers believe that because they run a project, a team or a company that the group they head up will follow their lead. This week Brett discusses a great tool to win over and influence people. Turn your team into a highly productive one who can deliver a smoother path to completing your business plan. Watch this video to find out more.
Can you walk into a business meeting and immediately know who is going to veer off the subject, who is writing down everything down and who is rearing to get the work done immediately? Watch this video as Brett explores DiSC personalities and gives you a glimpse at how powerful this psychometric tool can be.
Creating a great atmosphere in a business can be done organically, waiting for the right mix of people to get together to generate perfect synergy. Or, you could save yourself time and recruitment dollars by creating a company culture before anyone even walks through the door. Watch this week’s video with Brett where he will discuss a few things you can do to start the process.
Learning to build rapport with a new person is the focus of this week’s One Week At A Time. Watch this video to find out the different ways you can gain trust on both a conscious and an unconscious level. Once you have a handle on how rapport can be applied it will undoubtedly be your go-to skill in all sorts of situations.
Have you heard the saying - the art of money is not about making it, it’s about keeping it? This week’s One Week At A Time revolves around this theme of saving a portion of your profits using another wiser old saying - don’t eat all your seed corn. Watch this video and Brett will talk about why seed corn is important, what to remember to do in your business for long term success.
Having a certain level of fear in business could potentially be debilitating if not managed early or managed well. Overcoming fears is a common hurdle that every Business Leader has to face at one point or another in their business life. This video, Brett will share some simple techniques to prepare you for your next challenge.